Building a Winning Club in New York: A 1918 Interview with Colonel Jake Ruppert

Colonel Jacob Ruppert in his glory, 1932.

Colonel Jacob Ruppert in his glory, 1932.

What is the importance to Major League Baseball of a successful club in New York? That question has a present-day relevance in the age of revenue sharing, free agency, luxury tax, and cable sports channels. Money may not buy you happiness, but it is certainly an advantage when it comes to building a pennant contender. This eternal verity is on the minds of baseball’s owners today, as it was for Colonel Ruppert, owner of the Yankees. This interview was conducted three years after his purchase of the Yankees–with Tillinghast L’Hommedieu Huston (known as Captain or Cap)–and two years before he welcomed Babe Ruth into his fold and claimed his first flag. Originally published in Baseball Magazine in May 1918, it offers a fascinating conversation between the Yankees’ magnate and Connie Mack about a possible deal for Joe Bush, Wally Schang, and Amos Strunk. While this article may have little impact on the policies of the Steinbrenner family or Brian Cashman, it is timely because later this month the Colonel will be inducted into the Baseball Hall of Fame.

Those who wish to see the magnate in person may find him in the immense brewing establishment which the Ruppert genius has built in New York City. Through the marble corridor which leads out from the main entrance, past uniformed guards who greet you courteously, you gradually pene­trate through one anteroom to another, as though you sought audience with the late Czar of Russia, when the Romanoffs still controlled one sixth the land surface of the globe. Every­thing is sumptuously neat, though the atmosphere suggests the yeasty fermentation that is continually going on in the monstrous copper cauldrons. You catch a glimpse of these burnished receptacles as you mount the smoothly gliding ele­vator to the office, and your guide informs you (to the grief of our prohibition friends be it said) that from those same caul­drons eight thousand barrels of beer go foaming daily, with a sudsy current of good cheer, to the huge thirsty city which lies all about you.

At last the order is given; you are admitted to the presence of the magnate himself as he sits, in solitary state, in a spa­cious room decorated very simply with massive bronze statu­ary, at a huge desk littered with papers. And it is here, with the distant purring hum of the brewery for an accompaniment, that he unfolds the dreams he has entertained for bear­ing the standards of the American League to victory in the greatest of cities.

Colonel Ruppert is in every sense a man of big business, quick of speech, decisive in his statements, yet courteous and discriminating in his treatment of the men who approach him in a continual stream on a thousand varied errands. “I was always interested in baseball,” he says. “In fact, in my younger years I played it in an amateur way. But up to the time when I became identified with the Yankees I was a strong National League rooter. The Polo Grounds are a feature of the big city quite as much as the Statue of Liberty or Brooklyn Bridge, and the team which has appealed the strongest to the local fans is the Giants, with all their long tradition of pennants won and famous diamond stars.

The Colonel's plaque at Yankee Stadium's Monument Park

The Colonel’s plaque at Yankee Stadium’s Monument Park

“It would be impossible for me to say when the idea of becoming an owner first came to me. Probably it was a grad­ual process. The first time the matter was brought to my atten­tion in a concrete form, however, was when Charles Murphy was selling out his controlling interest in the Chicago Cubs. A gentleman who knew of my fondness for baseball ventured the suggestion that I purchase them. I told him that I had no desire to become an owner of a club in Chicago, or, for that matter, of any club outside of New York. In fact, the Cub transaction did not interest me at all, but it did bring the idea of some day becoming an owner prominently into my mind, and, no doubt, made the later acquisition of the Yankees an easier undertaking than it otherwise would have been.

“The first intimation I had that the Yankees were for sale was through an item to that effect in the newspapers. The idea instantly occurred to me that here was a prospect to be­come interested in a major-league club at home. About the same time, the matter was further impressed upon me by some of my good friends, who wished to see me get into a good thing. Through the papers I learned that Captain Huston was also mentioned as a possible purchaser, and I accordingly arranged a meeting with him. It was the first time I had ever met Captain Huston. We found that we agreed on all important items of the transaction and allowed it to be known that we might be possible purchasers of the franchise.

“The next act in the little drama occurred in a friendly club room where I met Ban Johnson and other members of the American League. We were treated royally by these good friends. I addressed them in an informal way and outlined our attitude. I told them that it seemed to Captain Huston and myself that there wasn’t much of a club to purchase, merely a few individual players of merit and a rather disorganized team. But I stated that we would be interested in acquiring the property, provided the other members of the American League assisted us in the construction of a winning club in New York. I emphasized the fact that we asked no charity, that we were able and willing to pay a liberal cash price for all assistance rendered to us, but that we felt we must depend upon the cooperation of our fellow magnates in building up a powerful club in the greatest city of the world, a club in which their interest would not be an entirely unselfish one since a strong team in New York meant better patronage for every other club in the circuit. My sentiments met with a most hearty approval from all present and I began to think that the lot of the big league owner was a close parallel to the proverbial bed of roses.

“After Captain Huston and myself had actually acquired possession of the Yankees, we were approached by several American League owners. One of them said, ‘I have one of the finest young shortstops in the country. He is yours for only $5,000.’ Another had a star young outfielder he was will­ing to dispose of for the slight consideration of $5,000. Still another had a promising pitcher fresh from the bush leagues who was also ours for the paltry sum of $5,000. And time re­vealed the fact that all these young phenoms were lemons. In fact, the only concrete evidence that the American League would give us its unqualified support finally simmered down to players Wally Pipp and Bunny High, for both of which men we paid the full market price.

“Now it requires no wizard of finance to see that the pres­ence of the New York Giants in the line-up is an immense asset to the National League, and is recognized as such by the remaining club owners. But in the American League there seems to have been an entire lack of any concerted campaign to build up a club in New York which should rival the Giants on an even basis. This is, to my mind, a failure to appreciate facts at their face value, which has cost the American League a lot of prestige, and has caused every club owner in the cir­cuit the loss of valuable revenue. In fact, this attitude of the American League is a thing I have never been able to fathom.

Joe Bush, 1922 Japan Tour

Joe Bush, 1922 Japan Tour

“Let me cite two concrete instances of this attitude. For several years I have had my eye on second baseman Del Pratt of St. Louis. I cannot say that he is a better player than our own Joe Gedeon, but he has played better ball and we wanted him. Well, how did I get him? I paid $15,000 in cash and gave away a number of good players for him. But what can you do? I needed this player, everyone knew I needed him. One thing was certain, I couldn’t come back empty-handed. I had to do something to build up the club after the loss of several valuable men to army service. And I got what I went after, though I had to pay out of all reason for him.

“This is a deal which actually went through. Let me cite another deal which I believe should have gone through, but didn’t. For some time I have had my eyes on pitcher Joe Bush and the outfielder Amos Strunk of the Athletics. Last year I asked Mack if it would be possible to interest him in a deal for these players. He said to me, ‘I have sold my last player.’ ‘All right,’ I said, ‘if you change your mind let me know.’ ‘I will,’ said he.Connie Mack

“Time went on and finally I received word that Mack would be willing to see me and talk things over. He didn’t want to be observed discussing things with me in Philadelphia, because he was afraid some newspaper man would see him and start the story of a sensational trade. Neither, for the matter of that, did he want to come to New York. So he suggested that we meet and talk it over at Trenton. Nobody ever goes to Trenton unless he has important business to negotiate. But I met him at Trenton and we adjourned to a small hotel where we, no doubt, were looked upon as a couple of gunmen discussing a future holdup game. ‘I can’t talk to you about Bush,’ began Mack, ‘because I already have given a certain club an option on Bush. But I can’t say that this club will go through with the option. If they fall down, I will let you know. However, for certain reasons, I have decided to let go of Strunk and Walter Schang and if you want these men I am willing to talk business. I want $25,000 for Schang.’

“ ‘Well, Mack,’ I said, ‘I’m not so particular about Schang. I don’t really need a catcher so much, anyway.’ ‘’Well,’ said Mack, ‘he can certainly hit. But I don’t know as Schang would be the man you need most on your club.’

“ ‘Not at that price,” I told him. ‘But I would make you an offer of $10,000 for Strunk.’

“ ‘I couldn’t consider it,’ said Mack. ‘I couldn’t even think of it. I must get $75,000 for these three men. I will sell them for that figure, but if I had to sell two of them separately, I would want more than $50,000 for them. I wouldn’t agree to let them go for $50,000, but there isn’t any hurry. Think it over and decide what you are willing to do.’

“ ‘I will do that, Mack,’ I said, ‘only be sure to let me know before you go through with this thing with any other club, for I certainly want Strunk and Bush anyway.’

“So we adjourned. Mack went back to Philadelphia, and I took the same train for Washington. But Mack sat in one end of the car, entirely oblivious of my presence at the other end.

“Well, you all know what happened. The Red Sox got Bush and Schang and Strunk in a sensational deal.

“When I made the offer of $10,000 for Strunk I was willing to go higher, and Mack has certainly done enough trading in his day to know that I would go higher. A man seldom makes his highest bid first.

Miller Huggins

Miller Huggins

“Captain Huston and myself have spent over $200,000 in strengthening the Yankees since we purchased the club. We paid $37,500 for Frank Baker; we paid $25,000 for Lee Magee, and we have got rid of a young fortune on other players who couldn’t deliver the goods. And we have had some of the most frightful luck I ever heard of. This may be a common alibi of the loser, but it has the substantiation of fact, in our case at least. For at one time we had no fewer than eleven men on the hospital list. Bill Donovan was the finest fellow in the world and I hated to let him go. But business won’t wait. He had been handicapped by the worst of luck, as I well realized, but after three years we didn’t seem to be advancing very fast and I felt that it was to the best interests of the club to make a change. Prior to that time I sent for Miller Huggins to come to my office and talk things over. I had never met him but I had followed his work and been impressed with his shrewdness in directing the Cardinal club and believed that he would get results with the Yankees. I still contend that my judgment was sound and am perfectly willing to abide by the decision of the season.

“I shall take personal credit for Miller Huggins’s appointment if he succeeds as I believe he will, and I shall also take full blame for his failure if he fails. It is true that he was sug­gested to me by several people as a prospective manager, but so were many other men. I listened to all the advice that was given me, but I had already made up my mind before I tried to secure him to lead my club.

“I do not begrudge the money I have lost so far in trying to build up a winner for the American League in New York. This is one city where the public demands a winner. New Yorkers will pay any reasonable amount for the best, but you can’t palm off inferior goods on them. I have got a lot of excitement out of this magnate business, and no doubt there is much more coming to me before I am through. But it’s all a part of the game and really not so unlike other business ventures, for whatever you consider as an investment has an element of risk and is, to a certain extent, a gamble. Baseball is a little bigger gamble than most, and the stakes are pretty high. But if I can get a winner in New York within the next year or two, I shan’t begrudge a nickel I put into the club, or a lot more that I shall probably send after what has already gone, before I am through.”

Thus briefly and to the point does Jacob Ruppert outline his experiences as a magnate up to date. He has no complaints to offer, no criticism of individuals. But in stating as he does that the establishment of a strong club in New York City is a vital concern of the American League, not merely the labor of an individual magnate, he strikes, to our mind, at the weakest point in the policy of the Amerian League since that organization rose from obscurity to a commanding place in professional baseball. No one can blame Ruppert or his associates. They have spent a fortune for players. But they do not seem to have met with quite that element of helpful coopera­tion which the most enlightened business foresight would warrant. The American League has made very few mistakes. But hasn’t it erred a trifle in its failure to estimate at its true worth the value to the league, as a whole, of a powerful club in the world’s new metropolis, New York City?


Really loved this post, John. I am writing a historical novel based loosely on Col. Ruppert’s life. Why do you suppose it’s taken him this long to get into Cooperstown???

Owners are a difficult Hall of Fame category. What precisely do they do besides sign checks?

Point well taken — though fans certainly seem to attach importance to owners when things aren’t going well for their team. In Col. Ruppert’s case, he built Yankee Stadium. Swindled Harry Frazee out of an All-Star line-up, including, of course, Babe Ruth and Carl Mays. He backed down Ban Johnson and helped restore order to the American League. And more generally, he oversaw the elevation of a mediocre team to two decades of history-making greatness.

Ed Barrow and Miller Huggins made the Hall long ago — and who hired them?

I just watched the ESPN 30-for-30 doc last night, ‘The House of Steinbrenner,’ btw. To my utter amazement, it failed to mention Jacob Ruppert even one time!

The question is an honest one: Did Ruppert, in your estimation, do anything in particular to piss off the establishment? I’ve heard tell that he underpaid many of the greats, but surely that’s not enough to merit such treatment. Is there some untold angle that explains his neglected reputation? (He left a huge chunk of his estate to an unknown showgirl, but again, is that grounds?) I’m not bitching, really. I’m genuinely curious. What am I missing here?

Ruppert was neglected, I believe, only because owners were not elected until decades after his death. The first who was not also a player (like Comiskey or Spalding) was Larry MacPhail in 1978 (besides the aberrational Morgan Bulkeley). For me, no conspiracy theory makes sense.

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