David Voigt’s History of Baseball, Part 9

61BB02FPG

Joey Jay, 1961 WS; Hy Peskin

This is the ninth installment of David Voigt’s history, as fine a brief telling of the tale as I know. This series commenced at: http://goo.gl/E4adJX.

Campaigns of the ’60s: AL, 1961-1968

The AL had already expanded to ten teams in 1961, when the NL played its last season under the traditional eight-club format with its hallowed 154-game schedule. In a close race the 1961 Cincinnati Reds edged the Dodgers by 4 games. Stout pitching, paced by starters Joey Jay, whose 21 wins led NL pitchers, and Jim O’Toole (19 wins), and 40 saves by the relief corps headed by Jim Brosnan and Bill Henry, carried the team. At bat the Reds batted .270, with outfielders Frank Robinson (.323-37-124) and Vada Pinson (.343-16-87) powering the attack. But when the Reds met the Yankees in World Series play, they succumbed in five games.

By first expanding to ten teams in 1961, the AL led the NL both in attendance and in hitting. But when the NL followed suit in 1962, the AL was annually worsted in both categories. And when the hitting famine ravaged the major leagues late in this era, except for their leadership in homer hitting, AL batters suffered more.

To add to AL woes, the Yankees continued to monopolize pennants and overall attendance. Four more victories over the years 1961-1964 extended the Yankees’ latest consecutive string of pennants to five, during which time the New Yorkers attracted 40 percent of the league’s attendance. However, the latest Yankee surge was marred by losses in their last two World Series appearances. And in the wake of their loss to the Cardinals in the 1964 World Series, the Yankees collapsed suddenly and ignominiously.

Thereafter, another twelve seasons would pass before a Yankee team again rose to the top of the league. But if rival clubs welcomed the tyrant’s fall, they also discovered the draining impact of a weakened Yankee club on AL attendance.

1962 Roger Maris Ice-Cream Advertising Poster

1962 Roger Maris Ice-Cream Advertising Poster

In the AL’s first expansion campaign, the 1961 Yankees powered their way to an 8-game win over the Tigers. With Roger Maris bashing a new seasonal record of 61 homers and Mantle poling 54, the Yankees unleashed a record seasonal team barrage of 240 homers. Maris also led the league in RBI with 142, and Mantle knocked in 128. Ace pitcher Whitey Ford’s 25 victories led the league’s hurlers and reliever Luis Arroyo’s 29 saves was tops in the league. While some observers blamed the Yankee power explosion on the expansion draft, which supposedly weakened pitching staffs around the league, the Yankees had no trouble downing the NL champion Reds in six games in the 1961 World Series.

In 1962 the Yankees won again, beating the Twins by 5 games.

League-leading .267 batting and pitcher Ralph Terry’s league-leading 23 victories spearheaded the attack. The switch-hitting Mantle’s .321 batting topped the team, but this time around the Maris-Mantle slugging combination tailed off to a more modest 63 homers and 189 RBI. Then, in a seven-game struggle that was drawn out by unprecedented rain delays, the Yankees defeated the Giants in the 1962 World Series. In the dramatic final game, Terry pitched a 1-0 shutout, but second baseman Bobby Richardson gloved a screaming liner by Giant slugger Willie McCovey to save the Yankee victory. In retrospect the Yankee glory years ended with the 1962 victory. With Mantle sidelined much of the 1963 season, the Yankees batted only .252, but still romped to an easy 10.5-game victory over the hard-hitting Twins. Superb pitching by Ford (whose 24 wins led the league) and by Bouton (who won 21 games) sparked the drive. But in World Series play the Yankees were swept by the Dodgers. Still, the Yankees mounted one last winning effort in 1964. Rallying from six games back in the late going, the team overtook the White Sox and Orioles to win by 1 game over the White Sox. Mantle’s last great batting effort (.303-35-111) powered the team, and Ford, Bouton, and Al Downing combined for 48 pitching victories. But it took a nine-game winning streak in September, highlighted by the pitching of rookie Mel Stottlemyre, to turn the trick. However, the Yankees again fell in World Series play, this time losing to the Cardinals in seven games.

Whitey Ford, Sports Illustrated, September 10, 1956; Hy Peskin

Whitey Ford, Sports Illustrated, September 10, 1956; Hy Peskin

In the wake of that loss, like the wonderful one-hoss shay, the aging Yankees collapsed “all at once and nothing first.” In 1965 the team sank to sixth place and in 1966 they finished last. The suddenness of the team’s collapse was reflected in AL attendance figures; in 1965 AL attendance lagged 5 million behind that of the NL. Into the breach left by the faltering Yankees rushed other contenders, but no team held the heights for more than a single season. First to reach the top were the Minnesota Twins, who won the 1965 race by 7 games over the White Sox. Outfielder Tony Oliva topped all hitters with .321 batting and paced the team’s league-leading .254 hitting. Aging slugger and future Hall of Famer Harmon Killebrew hit 25 homers. Pitcher Jim “Mudcat” Grant’s 21 wins led all pitchers; Jim Kaat won 18, and reliever Al Worthington won 10 and saved 21. But for a third consecutive time the NL prevailed in World Series action, as the Twins lost to the Dodgers in seven games.

The AL ended its string of World Series losses in 1966, and with this victory the league’s teams weaned themselves of Yankee dependence.

Indeed, over the preceding eighteen seasons no AL team but the Yankees had won a world title. In exorcising that bugaboo, the Baltimore Orioles began by dispatching the Twins by 9 games. Outfielder Frank Robinson keyed the team’s .258 batting assault with league-leading .316-49-122 hitting. The performance won Robinson a Triple Crown and placed him in the records as the first player ever to win an MVP Award in both major leagues. Infielders Brooks Robinson and John “Boog” Powell combined to drive in 209 runs, and the Oriole bullpen corps saved 51 games to make life easier for the young starting pitchers. But in the 1966 World Series three of these pitching prodigies, Jim Palmer, Wally Bunker, and Steve Barber, hurled consecutive shutouts as the Orioles swept the favored Dodgers.

Denny McLain, 1968

Denny McLain, 1968; by Jim Trusilo

The rising Orioles were destined to become the AL’s winningest team of the next 20 years, but in 1967 they slumped to sixth place, which opened the door of opportunity to yet another contender. In a close race the Boston Red Sox won their first pennant since 1946 by edging the Tigers by a game. In winning the Red Sox overcame the loss of promising young outfielder Tony Conigliaro, who suffered a career-threatening beaning; at the time of his accident, Conigliaro had 20 homers and 67 RBI. But future Hall of Fame outfielder Carl Yastrzemski won a Triple Crown on .326-44-121 batting to front the team’s league leadership in batting (.255) and homers (158). Pitcher Jim Lonborg’s 22 wins led the league and reliever John Wyatt saved 20 games. But like their forebears of 1946, the 1967 Red Sox lost to the Cardinals in a seven-game World Series encounter.

In the last year of the ten-club format, the AL race produced the weakest seasonal hitting of this century. As the Red Sox faded, the Detroit Tigers won by 12 games over the reviving Orioles. Although batting a mere .235 as a team, the Tigers led the league in homers, paced by outfielder Willie Horton, who slugged 36. And considering that the best hitting team in the league that year, the Oakland Athletics, batted .240, the Tigers’ offensive was proportionately respectable. Moreover, the Tigers boasted pitcher Denny McLain, who won 31 games and lost 6 with a 1.96 ERA. Matched against the Cardinals in the 1968 World Series, the Tigers lost three of the first four games. But pitcher Mickey Lolich won two of the next three, to spark the Tigers to a dramatic comeback victory. It was Detroit’s first world title since the war year of 1945.

As the year of 1968 ended, the owners voted to join with the NL in expanding the circuit to twelve teams beginning in 1969. Mercifully for beleaguered batters, the owners also accepted a rules committee proposal to penalize pitchers. Thenceforth in both major leagues the strike zone would be narrowed and pitching mounds would be lowered.

Campaigns of the ’60s: NL, 1961-1968

Although the NL expanded a year after the AL took the first step, the senior circuit was quick to reassert its offensive superiority. In its brief seven-season span as a ten-team circuit, the NL won four of the seven World Series encounters and seven of eight All-Star Games. Moreover, in six of the seven seasons NL batters topped AL batters in hitting and in stolen bases. And although the AL was better-balanced competitively in this era, as the Dodgers and Cardinals were monopolizing six of the seven NL races, attendance at NL games far surpassed AL attendance.

In 1962 the NL opened its first season as an expanded circuit, with most teams drained of their reserve strength by the expansion draft. In the ensuing campaign, the Dodgers and Giants staged a torrid race.

But a late September losing streak by the Dodgers enabled the Giants to draw even at the close of the playing season. To settle the issue, the fourth postseason playoff in NL history was scheduled, with the Dodgers astonishingly involved in all of them. And when Dodger relief pitchers blew a 4-2 lead in the ninth inning of the decisive third game, the Dodgers lost a playoff for the third time. For their part, the Dodgers were led that season by pitcher Don Drysdale, whose 25 wins led all pitchers, and by outfielder Tommy Davis, whose .346 batting and 153 RBI led all NL hitters. But the hard-hitting Giants led the league in batting (.278) and in homers (204). Superstar Willie Mays led the Giant attack with .304 batting, 141 RBI, and a league-leading 49 homers. Fellow outfielders Felipe Alou and Harvey Kuenn topped the .300 mark, and first baseman Orlando Cepeda weighed in with .306 batting, 35 homers, and 114 RBI. Pitcher Jack Sanford won 24 games, and Juan Marichal and Billy O’Dell combined for 37, while reliever Stu Miller saved 19. However, the Giants lost a seven-game World Series duel to the Yankees.

Maury Wills, an old rookie in 1959

Maury Wills, an old rookie in 1959

Thereafter the Dodgers and Cardinals divided the remaining six NL championships of this era. In 1963 the Dodgers won by 6 games over the Cardinals. The team batted a modest .251, but Tommy Davis batted .326 to notch his second straight NL batting title, and shortstop Maury Wills batted .302 and led the league in stolen bases with 40. What really counted was the pitching, as the staff’s 2.85 ERA was the league’s best. That year lefty Sandy Koufax began a four-year skein of mastery that would propel him into the Hall of Fame. The ace’s 25 wins and 1.88 ERA topped all hurlers, and reliever Ron Perranoski’s 21 saves was the league’s second best mark. In the 1963 World Series, the team’s dominant pitching limited Yankee batters to a .171 batting average as the Dodgers swept to victory.

Dodger pitching again topped the league in 1964, with Koufax winning 19 and leading all hurlers with a 1.74 ERA, but poor hitting consigned Alston’s men to sixth place. In a hotly contested five-team race, the Phillies led the pack by 6.5 games with 12 games remaining on the schedule. But ten consecutive losses dropped the Phillies into a second-place tie with the Reds. The Phillies’ swoon opened the gate for the Cardinals, who won 28 of their last 30 games. This brilliant stretch drive enabled the Redbirds to eke a one-game victory over the Phillies and Reds. The Cardinals’ league-leading .272 batting made the difference. Infielders Bill White and Ken Boyer combined for 45 homers and 221 RBI, and outfielder Curt Flood batted .311. But the timely acquisition of outfielder Lou Brock from the Cubs was decisive.

Brock batted .348 in 103 games for the Cardinals and his 43 stolen bases ranked just behind Wills’ total. And starting pitchers Bob Gibson, Ray Sadecki, and Curt Simmons combined to win 57 games. Yet so unexpected was the Cardinal victory that team manager Johnny Keane had signed a midseason pact to manage the Yankees the following year. The situation raised eyebrows when the Cardinals squared off against the Yankees in the 1964 World Series, but lame-duck Keane led the Cardinals to a seven-game victory over the Yankees.

In the wake of Keane’s departure, the 1965 Cardinals dropped to seventh place. Into the power vacuum rushed the Dodgers, who gained the high ground and held it for two seasons against determined opposition from the Giants. Each Dodger victory was a near thing; in 1965 the Dodgers edged the Giants by 2 games, and the following year by 1.5. In winning the 1965 pennant, the Dodgers batted a skimpy .245, with nary a .300 hitter in the regular lineup. But once again the Dodger pitching was superb; lefty Koufax won 26 on a 2.04 ERA, to top all NL hurlers, and Don Drysdale added 23 wins. And it was Koufax’s shutout pitching in the seventh game of the World Series which led the team to victory over the Twins.

Over the winter Koufax and Drysdale staged an unprecedented joint holdout for salaries that were commensurate with their worth to the team. The two aces won salaries in the $100,000 range although these were grudgingly granted by owner O’Malley. But with Dodger home attendance topping the 2 million mark for the past eight seasons, such salaries were affordable. And in the case of Koufax, it was money well spent. In the close race of 1966 the lefty won 27 games with a 1.73 ERA, both league-leading figures. Drysdale slipped to 13-16, but reliever Phil “the Vulture” Regan saved 21 games. Such heroics were needed as the team batted only .256 with only Tommy Davis, in limited duty, topping the .300 mark. And in the 1966 World Series, the team’s poor batting tolled as they were swept by the Orioles.

Sandy Koufax; by Hy Peskin

Sandy Koufax; by Hy Peskin

At the close of the 1966 campaign, the chronic arthritis in Koufax’s pitching arm forced the ace to retire at the peak of his career. Thus disarmed, the weak-hitting Dodgers fell from contention. Not so the Cardinals, who perched atop the NL for the next two seasons as they twice drubbed the perennial bridesmaid Giants. In 1967 the Cardinals won by 10.5 games, and in 1968 they won by 9. With Gibson sidelined for much of the 1967 season, the Cardinal bullpen responded by leading the league in saves. At bat the Cardinals hit .263, with Flood batting .335 and first baseman Orlando Cepeda batting .325 and driving in a league-leading 111 runs. Outfielder Lou Brock weighed in with .299 batting, and his 52 stolen bases led the league. In the 1967 World Series, Brock’s .414 batting and seven stolen bases, and Gibson’s three pitching wins and 26 strikeouts, highlighted the Cardinals’ victory in the seven-game struggle with the Red Sox.

The following year a healthy Gibson won 22 games with a league-leading ERA of 1.12. In support of the black ace, pitchers Nelson Briles, Steve Carlton, and Ray Washburn combined to pitch 46 victories. Offensively, Brock’s 62 steals led the league and Flood batted .301. As a team the Cardinals batted only .249, but in this “year of the pitcher,” when overall NL batting stood at .243, it was enough. In the 1968 World Series, Gibson fanned a record 35 batters, but Flood’s misjudging of Jim Northrup’s fly ball in the seventh game allowed the Tigers to break through and complete their memorable come-from-behind victory.

As the curtain descended on the 1968 season, the major league owners now embarked on a second phase of expansion that would usher in a rich era of cash and glory for the major league game.

The Expanding Majors: 1969-1980

As the stormy sixties drew to a close, the nation united in applauding the successful moon landing by American astronauts in the summer of 1969. And if the strident countercultural protests lingered into the new decade, they lost their steam when the Vietnam War ended in 1973. The nation still had to weather a major political storm in 1974, when the Watergate scandal forced the resignation of President Richard Nixon, but the passing of that crisis marked the ending of the era of social turbulence. By then, a conservative reaction was ascendant and was marked by such themes as religious and patriotic revival and continuing fears of Communist expansionism.

In retrospect, mounting economic problems turned public attention from social protests to the harsh realities of earning a living. In 1973-1974 the nation suffered its worst economic recession since the thirties. A frightening accompaniment to the recession was mounting “stagflation”, a combination of inflation and rising unemployment. Indeed, by the end of the seventies an estimated 24 million Americans were living at or near the poverty level. To cope with the problem, millions of wives and mothers entered the labor force. As a result, the nation’s birthrate declined sharply over the years 1973-1979. Nevertheless, abetted by the falling death rate, the population continued to grow; from a level of 204 million in 1970, the population reached 226 million by 1980.

1969 Seattle Pilots

1969 Seattle Pilots

The trend toward dual-income families in this era translated into rising incomes (albeit, inflated dollars) for most Americans. Nor did rising prices for consumer goods dampen the people’s ardor for leisure and recreational pursuits. By the end of the decade, annual spending for recreation reached $40 billion. And because watching televised sports maintained its status as one of the most favored leisure outlets, the popularity of major team sports like baseball increased. For major league club owners of this era, this translated into heftier profits from television sources and surging attendance at the turnstiles. Happily for major league baseball interests, such increasing prosperity followed hard after its latest expansion movement. In 1968 major league owners voted to add two teams to each league, thus increasing the 1969 major league membership to twenty-four teams. Under the new format, which imitated professional football’s earlier and successful experiment, each league was realigned into six-team Eastern and Western Divisions. The 162-game seasonal schedule was retained, with each team playing its intradivisional opponents eighteen times and outsiders twelve times. At the close of a season, the new format called for the two divisional winners in each league to meet in a best-of-five-game playoff series to determine the league championship. Afterward, the champions of each league would meet in the usual World Series competition to determine the ultimate winner.

Supporters of this revolutionary new format touted its successful precedent in pro football and its competitive advantage over the recent ten-team system. Proponents also counted on the lure of each season’s divisional races to sustain public interest; after all, such races would return four winners each season instead of two. Furthermore, a divisional winning team got to fly a pennant even if it subsequently lost out in the league championship playoffs. Finally, with six teams competing in each division, the worst any team might do was finish a season in sixth place. It was nice sleight-of-hand logic, and it worked.

Events speedily demonstrated the wisdom of such logic. For their part, baseball fans welcomed the new format once they got used to the new teams with their strange-sounding totems, including the presence of a Canadian team, the Montreal Expos, in the major league ranks. In the NL, the Expos joined the Eastern Division along with the Cardinals, Cubs, Mets, Phillies, and Pirates; in the NL’s Western Division, the San Diego Padres were grouped with the Astros, Braves, Dodgers, Giants, and Reds. For its part, the AL installed its two new teams in its Western Division. There the newcoming Kansas City Royals and Seattle Pilots vied with the Angels, Athletics, Twins, and White Sox. However, this made for a perennially stronger Eastern Division, where the established Indians, Orioles, Red Sox, Senators, Tigers, and Yankees were now arrayed.

For the privilege of obtaining one of the new franchises, each newly admitted NL owner paid $10 million and each new AL owner paid $5.6 million; these initiation fees were divided as a windfall among the established clubs of each league. To stock the new teams with players, another expansion draft was held in each league. The latest draft allowed the new owners to purchase unprotected cullings from the rosters of established teams. And like the first expansion draft, this latest one placed the newcomers at a competitive disadvantage.

In the NL the Expos and Padres long languished in their divisional cellars, and neither entry won a divisional pennant in this era. But such was not the case with the AL’s newcoming Kansas City Royals club. In their first campaign the Royals finished fourth, and over the years 1975-1980 the Royals won four divisional races and a league championship. But on the other hand, the AL’s new Seattle Pilots turned out to be a financial disaster. After finishing last in the AL West in 1969, the bankrupt club was sold to Milwaukee interests.

There the Brewers prospered, but the relocation had the AL pulling NL chestnuts out of a legal fire. For having earlier allowed the Braves to abandon Milwaukee, the NL faced a menacing lawsuit (State of Wisconsin v. Milwaukee Braves), which was quashed by the AL’s decision to relocate the Pilots. But in abandoning Seattle, the AL soon incurred a lawsuit by Seattle interests, a threat that the AL deflected by admitting a new Seattle team, the Mariners, in 1977.

Dave Baldwin and Eddie Leon, with new Milwaukee Brewers logo; spring training, 1970.

Dave Baldwin and Eddie Leon, with new Brewers logo; spring training, 1970.

That year the AL’s unilateral expansion move added two new teams, which raised the league’s membership to fourteen clubs while that of the NL remained the same. In addition to the newly admitted Mariners, who joined the Western Division, the AL then added the Toronto Blue Jays to its Eastern Division. This precipitous move resulted in an unbalanced major league format which exists to this day; moreover, since 1977 AL teams have annually played a skewed 162-game schedule.

However, this mini-expansion ploy and another bold move of this era enabled the AL to gain parity with its NL rival. Indeed, drastic measures were needed to restore the AL’s attendance deficit, which, over the years 1970-1976, lagged some 24 million admissions behind that of the NL. In an early effort to regain parity, AL owners in 1972 allowed the moribund Washington Senators to move to Arlington, Texas, where they played as the Texas Rangers in the league’s Western Division. And to balance that move, the Milwaukee Brewers were relocated in the Eastern Division.

But the most controversial of all AL parity measures was the league’s 1973 unilateral adoption of the designated hitter rule. An experiment that was successfully pioneered in the minors, the rule allowed a designated hitter to bat in place of a pitcher in a team’s lineup. It must be admitted that the designated hitter rule helped to remedy the AL’s chronic problem of weak hitting. Only the year before, overall AL batting had averaged an anemic .239. In 1973, with AL teams playing designated hitters, the seasonal batting average rose to .259. Thenceforth AL batting averages always surpassed seasonal NL figures. But the NL stubbornly resisted the innovation, and over the years 1973-1985 the use of designated hitters in World Series competition was limited to alternate years.

Meanwhile, the AL quest for parity was aided by a spate of new ballparks.

Early in this era the NL opened five new parks. Belatedly, the AL followed suit, with four new parks and a major refuRBIhing of Yankee Stadium completed over the years 1972-1977. A new feature of some of the new parks, which affected fielding and batting, was the use of artificial playing surfaces. At the present time, ten major league parks are equipped with artificial playing surfaces. In the NL, where the Houston Astros pioneered in artificial surfacing in 1965, the Phillies, Pirates, Cardinals, Expos, and Reds now use artificial surfacing. In the AL, the Mariners, Royals, Twins, and Blue Jays now play home games on synthetic turfs.

Along with new parks, other innovations such as promotional giveaways and expanded concession sales and in-park entertainments contributed to soaring attendance at major league games in this era. After holding at 30 million admissions annually over the years 1973-1975, annual attendance at major league games soared to 43 million by 1980. But if rising attendance stimulated rising revenues, so did television. By 1980 income from national and local TV contracts accounted for 30 percent of baseball’s $500 million in revenues of that year. Indeed, throughout the decade baseball’s income from national network TV (which all clubs shared) increased steadily. From $17.5 million in 1971, such contracts returned $27.5 million in 1980. In 1980 this translated into a $1.8 million annual windfall for each team. And considering that such contracts covered only World Series games, league championship playoff games, the annual All-Star Game, and selected weekly and weekend games, such figures were impressive.

Marvin Miller, 1972

Marvin Miller, 1972

Indeed, major league owners might have wrung much more money from network TV sources had they not hewed to the policy of allowing clubs to contract individually with local TV stations. In 1975 local TV revenue totaled $31 million, and by 1980 this figure had nearly doubled. However, local TV income was unevenly distributed, which tended to favor some clubs over others. Thus clubs situated in more lucrative local television markets got the lion’s share of this source of revenue. Still, at the close of this era local TV markets represented the fastest-growing segment of the television industry.

Nor was television income an unalloyed blessing. In this era some critics charged baseball owners with selling out to television interests when they permitted nocturnal broadcasts of World Series games. But the popularity of such games was evinced when an estimated 75 million TV fans witnessed the dramatic seventh game of the 1975 World Series. But if this demonstration of the game’s popularity silenced some critics, others inveighed against the medium’s impact on other areas of the game. Among such criticisms was the charge that TV was transforming ballplayers into highly paid and pampered celebrity entertainers.

Certainly player salaries in this decade soared to heights undreamed of by past generations of players. Even allowing for the bugaboo of inflation, the spiraling salary trend was dazzling. At the outset of this era, both a $100,000 salaried player and a $1 million total player payroll were exceptional. In 1971 player salaries averaged $34,000. But thereafter the average rose to $52,000 in 1976, to $90,000 in 1978, to $100,000 in 1979, and to an astonishing $185,000 in 1980. By 1980, indeed, payrolls of $10 million were common and were defended by director Marvin Miller of the Players Association, who noted salaries amounted to less than 20 percent of revenues.

Truth to tell, much of the credit for enriching players of this era belonged to Miller. By threatening to lead his united players in a strike in 1969, Miller was able to negotiate a second Basic Agreement, which raised the minimum salary, increased the pension fund, and won for players the right to use agents in bargaining for salaries with owners. Then when this contract expired and negotiations for a new Basic Agreement bogged down in 1972, the Players Association staged a thirteen-day strike which shortened that season’s playing schedule by forcing the cancellation of games. In the aftermath of that strike, Miller negotiated a third Basic Agreement, which won for players the right to arbitrate their salary disputes. In retrospect it was this important concession that really fueled the spiraling salary trend.

Andy Messersmith

Andy Messersmith

In 1975 the players scored another major coup, when the Messersmith-McNally case was decided in their favor. That year Dodger pitcher Andy Messersmith refused to sign his 1975 contract and, after playing the season under his former contract, claimed his right to free agency under the existing reserve-clause procedure. Messersmith’s appeal (along with that of pitcher Dave McNally, who chose to retire after the 1975 season) went to a three-member arbitration panel which upheld the players’ claim by a 2-1 vote. Professional arbiter Peter Seitz joined with Miller in supporting Messersmith’s appeal against the negative vote cast by owners’ representative John Gaherin. Certainly the implications of this “Seitz decision” were far-reaching. The decision effectively circumvented the long- established reserve clause which had recently been tested by player Curt Flood (Flood v. Kuhn) before the U.S. Supreme Court.

At the time, in 1972, the court rejected Flood’s appeal by a 5-3 vote, but the court’s ruling suggested that the players might overturn the reserve clause by means of collective bargaining or by legislation. The Messersmith decision was the outcome of collective bargaining. And when the owners failed to overturn the Seitz decision on a legal appeal, they staged a lockout of spring training camps in 1976, claiming that the latest Basic Agreement had expired with no new labor contract in place. However, a compromise reached by the embattled players and owners allowed the 1976 playing season to open on time. And over the following summer, negotiations produced a fourth Basic Agreement, which conceded free agency to six-year veterans. The latest Agreement instituted an annual re-entry draft procedure which enabled qualifying players to auction their services anew. As compensation for losing a veteran player in one of the re-entry drafts, an owner received an extra choice in the annual rookie draft. Thus over the years 1976-1980, some owners bid high prices for the services of veteran free agents. And in turn the gains scored by players in these annual drafts helped to boost the salaries granted by players who opted for salary arbitration procedures.

The combination of re-entry draft bids and salary arbitration awards resulted in spiraling salaries and produced a new breed of player plutocrats. In the first re-entry draft of 1976, outfielder Reggie Jackson received a five-year contract worth $2.93 million from Yankee owner George Steinbrenner. In 1979 the Houston Astros plucked pitcher Nolan Ryan from the re-entry draft by giving the hurler a $1 million annual contract. That same year outfielder Dave Parker wrung a five-year pact worth $900,000 annually from his Pittsburgh owners to dissuade him from entering the re-entry draft.

Thus it was hardly surprising that when the fourth Basic Agreement expired in 1980 the owners determined to halt the salary spiral. Among their demands, owners wanted a veteran player in compensation for a player lost via the re-entry draft. And when negotiations broke down, the threat of another player strike darkened the 1980 season. But in the nick of time a compromise between the embattled groups postponed the debacle for a season.

Meanwhile, the plutocratic players basked in a sunshine of cash and glory. As television celebrities, players of this era stood as a breed apart from those of past generations. More glamorized by television exposure, far more wealthy, and more pampered, some players now indulged in illegal drugs to the point of self-abuse. At this time baseball’s growing problem of drug abuse mirrored a national epidemic of drug abuse which was one of the unhappier legacies from that decade of self-involvement, the embattled sixties.

Curt Flood

Curt Flood

Yet another survival from that feverish era was the hirsute appearance of many players of this decade. In addition to wearing gaudier uniforms, many players now sported long hair, mustaches, and beards in the fashion of nineteenth-century players. Formerly a symbol of social protest in the sixties, such hirsute appearances now became a widespread affectation of American males. Although some clubs opposed the trend, owner Charles Finley of the Oakland Athletics encouraged it by paying his players $300 apiece to grow faciat hair. Once established, the trend spread widely among players and continues to this day. But appearances aside, this breed of players was more pampered, better doctored and trained, and more ably defended than any of their forebears. Indeed, lesser-paid managers were now hard pressed to discipline their charges.

Continuing the trend of the last two decades, blacks and Hispanics predominated among the splendid performers of these years. In 1974 the number of black major league players peaked at 26 percent, but the figure leveled off at 20 percent by 1979. By then, Hispanic players comprised 10 percent of the major league players. As before, blacks and Hispanics continued to lead the majors in stolen bases, with superstar Lou Brock of the Cardinals setting a new seasonal mark of 118 thefts while en route to shattering Ty Cobb’s lifetime total of 892 bases stolen. In 1974, Hank Aaron broke Ruth’s lifetime homer mark and went on to set a new lifetime mark of 755 clouts. But in toppling the Babe’s record, Aaron went to bat 3,965 more times than the great Yankee slugger.

Moreover, players of the seventies were less easily replaced. In this era the total number of minor leaguers competing for big league jobs averaged about 3,000 in any season. And when Willie Mays retired in 1973, his lifetime total of 660 homers ranked third on the all-time slugging list; behind Mays in the fourth position was Frank Robinson, who retired with 586. And in this decade, Aaron, Al Kaline, Mays, Brock, and Roberto Clemente joined the 3,000 hit club, while Rod Carew captured seven AL batting titles, including four in a row over the years 1972-1975. Moreover, in these years twelve black and Hispanic stars won MVP Awards, and pitchers Bob Gibson and Juan Marichal hurled their ways into baseball’s Hall of Fame. Finally, it was fitting that the leading player celebrity of this era was Reggie Jackson, a slugging outfielder of mixed black and Hispanic parentage. Widely acclaimed for his homer clouting, Jackson’s seven homers in two World Series appearances with the Yankees won him the sobriquet of “Mr. October” and a short-lived “Reggie” candy bar was named for him.

Reggie Jackson's confection

Reggie Jackson’s confection

Although they were justly rewarded and celebrated for their feats on the playing fields, black players still faced lingering forms of discrimination. At this time studies showed that black players had to be better-than-average players to make it into the majors. Thus there were few marginal black players on team rosters; moreover, teams were fearful of playing too many black players in a game lest it affect attendance. And retired black players seldom found jobs in baseball as field managers or in top administrative posts. However, Frank Robinson became the first black manager to be hired (and fired), hired by the Cleveland Indians in 1975, fired in 1977, and a few token black umpires also debuted in this era.

At the end of this era, The Sporting News chose the versatile white star Pete Rose as the recipient of its Player of the Decade Award. It was well deserved. In this era, Rose won a pair of NL batting titles and led the league in total hits four times. In 1978 the Cincinnati infielder, who was dubbed “Charlie Hustle,” tied the NL’s consecutive-game hitting record by batting safely in 44 consecutive games. That same year Rose joined the 3,000-hit club and continued his relentless drive to topple Ty Cobb’s lifetime record of 4,191 hits.

White stars also predominated among pitchers of this era. In these years, Gaylord Perry, Tom Seaver, Phil Niekro, Don Sutton, and Steve Carlton hurled themselves to ultimate memberships in the exclusive 300-victory club. Carlton, Seaver, Perry, Sutton, and Nolan Ryan also were compiling strikeout totals that would later eclipse Walter Johnson’s all-time mark. But with pitching ERAs now hovering above the 3.50 mark each season, managers continued to rely on specialized relief pitchers to bail out starters. Most prized were rally-busting short relievers like Mike Marshall of the Dodgers. In 1974 Marshall appeared in a record 106 games; by winning 15 and saving 21, Marshall won both the NL’s Cy Young and Fireman of the Year awards for his efforts. Other acclaimed short relievers included Rollie Fingers of the Athletics, who won three Fireman of the Year awards, while saving 244 games. Fireballing Goose Gossage thrice led the AL in saves, and in 1978 he fanned 122 batters in his role as Yankee fireman. Sparky Lyle, who pitched for four different clubs in this era, saved 230 games. And late in this era, Bruce Sutter saved 133 games in five seasons with the Cubs.

Mike Marshall

Mike Marshall, by Jim Trusilo

With pitchers now penalized by a narrower strike zone and lowered mounds, such heroics were needed to cope with the batting resurgence. Offensively teams plied the big-bang tactic with gusto. At this time AL teams regained their power advantage and outhomered their NL rivals in eleven of the twelve seasons. Of course, the AL’s 1977 mini-expansion made this a foregone conclusion. In the first year of that expansion, AL sluggers hammered a record 2,013 homers. By then, hitters in both leagues were swinging at cowhide-covered balls instead of the traditional horsehide-covered spheres. But this necessary innovation failed to produce the overall batting surge forecast by alarmed pundits.

Except for the AL’s unilateral adoption of the designated hitter rule, there were no significant rule changes in these years; most rule changes addressed statistical compilations. And at this time the major league policy of subsidizing the minor leagues was working. With each team spending at least $1.5 million a year to finance up to five minor league teams, by 1977 the minor leagues were stabilized at 17 leagues and 121 teams.

Internally the major leagues were mightily affected by the shift in the balance of power toward players and umpires. The powerful Players Association upset the power balance, as did the Major League Umpires Association. Indeed, umpires had long endured poor pay and job insecurity. But umpires of the 1970s had come a long way since the single-umpire system of the nineteenth century. Not until 1911 did both major leagues adopt a dual-umpire system for every game and the 1930s first saw both major leagues employ three-man crews to work regular season games. By the 1969-1980 era, four-man crews worked each seasonal game and crews for postseasonal games numbered six.

More important, the Major League Umpires Association (MLUA) now became a powerful bargaining agency. After winning collective- bargaining rights in 1970, the MLUA waged a successful strike in 1979, a walkout that lasted until mid-May. When the strike ended, the umpires could celebrate a major victory. Among the concessions they wrung from owners was a maximum salary of $50,000 for twenty- year veteran umps, hefty increases in expense allowances, safeguards against arbitrary dismissals, guaranteed pay for forty-five days in the event of a player strike, and, wonder of wonders, a two-week paid vacation. How the late Bill Klem, who earlier in this century worked each game behind the plate for sixteen seasons, would have welcomed that concession! What’s more, umpire Ron Luciano became a minor celebrity and, in company with others, became the author of books.

Against such power blocs, the owners now deployed their power committees and hired negotiators. As for Commissioner Bowie Kuhn, he continued to occupy what by now was largely a ceremonial post, one mainly responsive to the wishes of the owners. In 1979 Walter O’Malley’s death removed a powerful figure from the owners’ camp. In passing, O’Malley left his enormously profitable franchise as his chief legacy; by 1977 the Dodgers were valued at $50 million, twice the value of most franchises. Thus as the decade of the 1980s dawned, baseball owners were challenged to find a new leader of O’Malley’s stripe and new tactics to restore the balance of power in their favor.

Part 10 next week.

1 Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: